Fish Soho

Born out of the Fish Hairshop in Soho, London, Fish Soho is a leading range of men’s hairstyling products, offering salon quality results for those that demand serious style.

Fish was first founded in 1987 and given its name when founder Paul Burfoot was decorating the salon prior to opening. The building had previously housed a sex shop, but as the old wallpaper was torn away from the walls it shed light on to beautiful art deco tiles that lay underneath, a throwback to its history as a war-time fishmonger.

As the renovation continued, a passer-by was curious what Paul and his father were doing with the shop, and when told that they were turning it in to a salon, the lady replied “I used to buy my fish there during the war”.

And so Fish Soho was born.

As Fish Hairshop has grown, as has its influence on men’s hairstyling. With celebrity customers and regular visits from some of the UK’s biggest fashion magazines, Fish is influential and right at home at the forefront of the men’s fashion scene. It has set the trend for new styles in hair and has developed some of the best men’s hairstyling products on the market today.

Fish Soho products are created by Paul, with the first one cooked up from his garden shed in 1995. Fish Wax, as it was initially known, was a huge success and was available from some of the biggest stores across London, including Harrods. The product is still available today although carries the name Fish Original Fishfingers Wax.

As the success of Fish Soho grew, so did the range of men’s hairstyling products they produced. In 2002, a full collection of styling products was launched on the British high-street. For those looking for some chunky, firm-hold shape without the need for lots of product, try out the Fishshape Crème. Fishshape Crème is part of the original range and is remarkably lightweight yet provides excellent hold and great texture, perfect for defining fringes and sides.

The next big release for Fish Soho was in 2007 with the polished Platinum Edition range, offering the discerning British gent all the sophistication of the original Fish range with the added benefits of refined fragrances and additional conditioning agents. With great shape-defining properties, the range included Fishshape Texturising Crème, Fishfingers Shape Defining Wax, Thickening Shampoo and Fishfoam Styling Mousse.

The AquaFish collection followed in 2008, a range of easy wash-out products offering the reliable style and an easy shower time. The newest edition to the Fish Soho line-up is the SuperFish range, offering tough, uncompromising hold for hard core stylists needing the ultimate fix.

As far as men’s hairstyling products go, Fish Soho is up there with best. Tackle life in style with the diverse range of products Fish offer.

If you have serious style ideas and know what you want, Fish Soho is the brand for you.

most common questions:

What if my purchase isn't right for me? Can I return it?

We want you to make the most out of your purchase so, if it's not right for you please get in-touch. Some products are only returnable in saleable condition, therefore, if you have purchased any product and used it we can't offer a refund or an exchange. Only goods in saleable condition may be returned. The reason for this is the health and safety legislation involved in the use of cosmetics.

Where's my order?

We always aim to get your goods out to you as soon as possible. If you place your order before 4pm (BST) Mon-Fri, we'll ship it that very same day. Orders processed after this time will be shipped on the next available working day. You can track your order by logging into your account and selecting 'Track My Order.' This will provide the most up-to-date information on the progress of your order. Please allow up-to 5 working days for your order to arrive.

My payment has been declined, why?

This may be because:

- Your bank has declined the payment; or

- You entered the incorrect information when you placed your order.

Your first action should be to contact your bank to rule out any issues at their end.

When should I expect to receive my order?

Standard UK delivery is offered free of charge for all orders over £25.00. 5 working days should be allowed for your parcel to arrive, although it's usually much faster.

I don't understand how to use my products, can you help?

Of course, we're always on hand to help, day or night. For immediate advice call us on (+44) 01483 600 469, we'll happily talk you through it.

My order arrived damaged, what should I do?

Apologies, We make every effort to pack your goods securely. Please return it to us as soon as possible. We'll happily replace it.