The Ordinary

Officially the #1 Serum Brand in the UK

If there is one stand-out brand that's looking to change the face of the skincare industry for the better, it's The Ordinary.

Its name is somewhat ironic in that it’s marketing is anything but ordinary. The brand prides itself on honesty and integrity and has shied away from glossy marketing and dressing products up to be ingenious and instead calls them for what they are.

The Ordinary packages its skincare products in a familiar, effective and reassuringly simplistic way, aimed at improving communication and being honest about the pricing – you know exactly what you are getting for your money. Its tagline is “Clinical formulations with integrity”, and that comes through loud and clear.

While its ethos – and marketing – is clever, there is no denying that the underlying range of products also attracts praise.

The Ordinary have a range of products across several different areas, including retinoids, vitamins, direct acids, oils and antioxidants. Often, other skin care companies will combine these in a single product or dress them up to be something they perhaps aren’t. The Ordinary have flipped that on its head, offering them as simple standalone products.

Its range of vitamins and retinoids have been developed thanks to the magic of chemistry and some truly innovative technology. The end result is a collection of serums that help the skin in several areas, including anti-ageing and sun protection.

Hydration is key in skincare, and The Ordinary has developed an extensive range of creams and lotions to help your skin regain and maintain moisture and nutrients. Most of these are also completely organic, such as the Virgin Chia Seed Oil, Cold-Pressed Virgin Marula Oil and the Cold-Pressed Rose Hip Seed Oil.

One of the most alluring features of The Ordinary range is the simplicity inside the bottle, as well as out. The strong line-up of anti-aging treatments have been developed with simple, organic ingredients combined together thanks to the strength of science. They provide incredible results that will rival just about anything else in the market.

If all of the skincare range takes a little too much thinking about, then The Ordinary have not only produced a resource of information on how to combine and apply their treatments, but they have also produced sets of products that can be purchased together, giving you the perfect head-start when it comes to looking after your skin.

Before you dive in to The Ordinary product range, one other treatment of note forms part of the hair care line. The Multi-Peptide Serum for Hair Density can really help to increase the density of your hair. It’s a simple case of applying a few drops per day, ideally before bedtime. Another incredibly simple yet effective treatment that will please both your wallet and your scalp.

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The Ordinary Niacinamide 10% + Zinc 1% | 30mlThe Ordinary Niacinamide 10% + Zinc 1% | Swatch
The Ordinary Niacinamide 10% + Zinc 1%
From 47,00 DKK
1,57 kr /ml
The Ordinary Squalane CleanserThe Ordinary Squalane Cleanser
The Ordinary Squalane Cleanser
From 78,00 DKK
1,56 kr /ml
The Ordinary Hyaluronic Acid 2% + B5 30mlThe Ordinary Hyaluronic Acid 2% + B5
The Ordinary Hyaluronic Acid 2% + B5
From 83,00 DKK
2,77 kr /ml
The Ordinary Super-Size Natural Moisturizing Factors + HA | 100mlThe Ordinary Super-Size Natural Moisturizing Factors + HA | 100ml
The Ordinary Super-Size Natural Moisturizing Factors + HA | 100ml
121,00 DKK
1,21 kr /ml
The Ordinary Glycolic Acid 7% Exfoliating TonerThe Ordinary Glycolic Acid 7% Toning Solution | Swatch
The Ordinary Glycolic Acid 7% Exfoliating Toner
From 73,00 DKK
0,45 kr /ml
The Ordinary AHA 30% + BHA 2% Peeling Solution - 30mlThe Ordinary AHA 30% + BHA 2% Peeling Solution | Swatch
The Ordinary AHA 30% + BHA 2% Peeling Solution
84,00 DKK
2,80 kr /ml
The Ordinary Skin Support SetThe Ordinary Skin Support Set
The Ordinary Skin Support Set
104,00 DKK
The Ordinary Caffeine Solution 5% + EGCGThe Ordinary Caffeine Solution 5% + EGCG
The Ordinary Caffeine Solution 5% + EGCG | 30ml
79,00 DKK
2,63 kr /ml
The Ordinary The Clear SetThe Ordinary The Clear Set
The Ordinary The Clear Set
133,00 DKK
The Ordinary Retinol 1% in SqualaneThe Ordinary Retinol 1% in Squalane
The Ordinary Retinol 1% in Squalane | 30ml
80,00 DKK
2,67 kr /ml
The Ordinary Salicylic Acid 2% SolutionThe Ordinary Salicylic Acid 2% Solution
The Ordinary Salicylic Acid 2% Solution
58,00 DKK
1,93 kr /ml
The Ordinary Multi-Peptide Hair Density SerumThe Ordinary Multi-Peptide Serum for Hair Density
The Ordinary Multi-Peptide Hair Density Serum
From 109,00 DKK
3,27 kr /ml
The Ordinary Azelaic Acid Suspension 10% | 30mlThe Ordinary Azelaic Acid Suspension 10% | Swatch
The Ordinary Azelaic Acid Suspension 10% | 30ml
105,00 DKK
3,50 kr /ml
The Ordinary - The Power of Peptides SetThe Ordinary - The Power of Peptides Set
The Ordinary - The Power of Peptides Set
244,00 DKK
The Ordinary Argireline Solution 10%The Ordinary Argireline Solution 10% | Swatch
The Ordinary Argireline Solution 10% | 30ml
87,00 DKK
2,90 kr /ml
The Ordinary Multi-Peptide + HA Serum 30mlThe Ordinary Multi-Peptide + HA Serum
The Ordinary Multi-Peptide + HA Serum
From 150,00 DKK
5,00 kr /ml
The Ordinary Super-Size Azelaic Acid Suspension 10% | 100mlThe Ordinary Super-Size Azelaic Acid Suspension 10% | Swatch
The Ordinary Super-Size Azelaic Acid Suspension 10% | 100ml
258,00 DKK
2,58 kr /ml
THE ORDINARY GRANACTIVE RETINOID 2% EMULSIONTHE ORDINARY GRANACTIVE RETINOID 2% EMULSION
The Ordinary Granactive Retinoid 2% Emulsion
104,00 DKK
The Ordinary Natural Moisturizing Factors + HA | 30mlThe Ordinary Natural Moisturizing Factors + HA | Swatch
The Ordinary Natural Moisturizing Factors + HA | 30ml
58,00 DKK
1,93 kr /ml
The Ordinary Retinol 0.5% in SqualaneThe Ordinary Retinol 0.5% in Squalane
The Ordinary Retinol 0.5% in Squalane | 30ml
74,00 DKK
2,47 kr /ml
The Ordinary Super-Size Alpha Arbutin 2% + HA | 60mlThe Ordinary Alpha Arbutin 2% + HA | Swatch
The Ordinary Super-Size Alpha Arbutin 2% + HA | 60ml
174,00 DKK
2,90 kr /ml
The Ordinary Alpha Arbutin 30mlThe Ordinary Alpha Arbutin 30ml
The Ordinary Alpha Arbutin 2% + HA | 30ml
99,00 DKK
3,30 kr /ml
The Ordinary Multi-Peptide Lash and Brow SerumThe Ordinary Multi-Peptide Lash and Brow Serum
The Ordinary Multi-Peptide Lash and Brow Serum
134,00 DKK
26,80 kr /ml
The Ordinary Salicylic Acid 2% Anhydrous SolutionThe Ordinary Salicylic Acid 2% Anhydrous Solution | Swatch
The Ordinary Salicylic Acid 2% Anhydrous Solution
64,00 DKK
2,13 kr /ml
The Ordinary Multi-Peptide + Copper Peptide 1% SerumThe Ordinary Multi-Peptide + Copper Peptide 1% Serum
The Ordinary Multi-Peptide + Copper Peptides 1%
272,00 DKK
9,07 kr /ml
The Ordinary Vitamin C Suspension 23% + HA Spheres 2% | 30mlThe Ordinary Vitamin C Suspension 23% + HA Spheres 2% | 30ml
The Ordinary Vitamin C Suspension 23% + HA Spheres 2% | 30ml
73,00 DKK
2,43 kr /ml
The Ordinary Granactive Retinoid 5% in SqualaneThe Ordinary Granactive Retinoid 5% in Squalane
The Ordinary Granactive Retinoid 5% in Squalane | 30ml
150,00 DKK
5,00 kr /ml
The Ordinary Matrixyl 10% + HAThe Ordinary Matrixyl 10% + HA
The Ordinary Matrixyl 10% + HA
98,00 DKK
3,27 kr /ml
The Ordinary Retinol 0.2% in SqualaneThe Ordinary Retinol 0.2% in Squalane
The Ordinary Retinol 0.2% in Squalane
70,00 DKK
2,33 kr /ml
The Ordinary - The Daily SetThe Ordinary - The Daily Set
The Ordinary - The Daily Set
175,00 DKK
The Ordinary Salicylic Acid 2% MasqueSalicylic Acid Masque - swatch
The Ordinary Salicylic Acid 2% Masque | 50ml
119,00 DKK
2,38 kr /ml
The Ordinary Lactic Acid 10% + HAThe Ordinary Lactic Acid 10% + HA
The Ordinary Lactic Acid 10% + HA | 30ml
83,00 DKK
2,77 kr /ml
The Ordinary Multi-Peptide Eye SerumThe Ordinary Multi-Peptide Eye Serum
The Ordinary Multi-Peptide Eye Serum
187,00 DKK
12,47 kr /ml
THE ORDINARY MARINE HYALURONICSTHE ORDINARY MARINE HYALURONICS
The Ordinary Marine Hyaluronics | 30ml
83,00 DKK
2,77 kr /ml
The Ordinary 100% Organic Cold-Pressed Moroccan Argan OilThe Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil | 30ml
70,00 DKK
2,33 kr /ml
The Ordinary 100% Organic Virgin Sea-Buckthorn Fruit OilThe Ordinary 100% Organic Virgin Sea-Buckthorn Fruit Oil
The Ordinary 100% Organic Virgin Sea-Buckthorn Fruit Oil (30ml)
103,00 DKK
3,43 kr /ml
The Ordinary 100% Organic Cold Pressed Rose Hip Seed OilThe Ordinary 100% Organic Cold Pressed Rose Hip Seed Oil | Swatch
The Ordinary 100% Organic Cold Pressed Rose Hip Seed Oil | 30ml
92,00 DKK
3,07 kr /ml
The Ordinary Organic Chia Seed OilThe Ordinary Organic Chia Seed Oil
The Ordinary Organic Chia Seed Oil | 30ml
47,00 DKK
1,57 kr /ml
The Ordinary The Balance SetThe Ordinary The Balance Set
The Ordinary The Balance Set
241,00 DKK
The Ordinary Mandelic Acid 10% + HAThe Ordinary Mandelic Acid 10% + HA
The Ordinary Mandelic Acid 10% + HA | 30ml
70,00 DKK
2,33 kr /ml
The Ordinary Natural Moisturizing Factors + PhytoCeramidesThe Ordinary Natural Moisturizing Factors + PhytoCeramides
The Ordinary Natural Moisturizing Factors + PhytoCeramides
From 91,00 DKK
1,88 kr /ml
The Ordinary Natural Moisturizing Factors + Beta GlucanThe Ordinary Natural Moisturizing Factors + Beta Glucan
The Ordinary Natural Moisturizing Factors + Beta Glucan
From 55,00 DKK
1,13 kr /ml
The Ordinary Glucoside Foaming CleanserThe Ordinary Glucoside Foaming Cleanser
The Ordinary Glucoside Foaming Cleanser
105,00 DKK
0,70 kr /ml
The Ordinary 100% Plant-Derived SqualaneThe Ordinary 100% Plant-Derived Squalane
The Ordinary 100% Plant-Derived Squalane
93,00 DKK
The Ordinary - The Bright SetThe Ordinary - The Bright Set
The Ordinary - The Bright Set
342,00 DKK
The Ordinary Retinal 0.2% EmulsionThe Ordinary Retinal 0.2% Emulsion
The Ordinary Retinal 0.2% Emulsion
143,00 DKK
9,53 kr /ml
The Ordinary Lactic Acid 5% + HAThe Ordinary Lactic Acid 5% + HA
The Ordinary Lactic Acid 5% + HA | 30ml
73,00 DKK
2,43 kr /ml
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The Ordinary Granactive Retinoid 2% in Squalane (30ml)
The Ordinary Granactive Retinoid 2% in Squalane | 30ml
101,00 DKK
3,37 kr /ml
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Sold out
The Ordinary High-Adherence Silicone Primer (30ml)
The Ordinary High-Adherence Silicone Primer | 30ml
57,00 DKK
1,90 kr /ml
Notify me when available
Sold out
The Ordinary Ethylated Ascorbic Acid 15% Solution (30ml)
The Ordinary Ethylated Ascorbic Acid 15% Solution (30ml)
170,00 DKK
5,67 kr /ml
Notify me when available