Swissdent Oral Cosmetics was founded in 2006 by Doctor of Dental Science Vaclav Velkoborsky. The brand is based in Zurich, Switzerland, and was formed as a result of Dr. Vaclav Velkoborsky's years of experience working in cosmetic dentistry. Being involved not only in his surgery, but also in dental research, Dr. Vaclav Velkoborsky was all to aware of the negative effects of bleaching the teeth and the adverse reaction encountered by most during the process. Through his research Dr. Vaclav Velkoborsky soon discovered that most whitening products available to the consumer where based on 1960's fieldwork, and the techniques where not only out of date, they were damaging to the teeth. With this in mind, he set out to formulate safe oral cosmetic products which represented his in-depth research and perforamnce-driven aspirations in the best possible way. Introducing Swissdent.