Baxter of California Paste Pomade lands in the UK The latest and -in our opinion- greatest of all Baxter of California hair styling products has hit the UK. Paste Pomade is a hybrid of Clay Poma...

  5 Hair Care Heroes You Need to Know About   Baxter of California Daily Protein Shampoo   This mint-scented shampoo has been formulated for daily use, meaning it’s gentle enough for regular exp...

Be Beard Beautiful with Anthony   Some may say they’re late to the party, but we think it was just good working taking good time. Anthony, one of the world leaders in men’s skin, have today announ...

Spring is in the air and the change in the weather represents the perfect time to give your skincare routine an important mix-up.    Why change you ask? It’s a good question, and the answer is: ski...

It’s important to understand that great looking hair doesn’t start in front of the mirror when applying hair product. Great looking hair begins in the bath or shower, when the hair is being washed,...

    5 Gentlemen’s Tonic products you have to know about An insider’s guide to award-winning skincare   Gentlemen’s Tonic started as a luxury grooming establishment in the heart of Mayfair exclusiv...

    Introducing Electric Ink Skincare Where tattoos meet the latest in skincare technology   We are proud and excited, in equal measures, to announce the arrival of Electric Ink Skincare to The Gro...

  Get The Look - The Pop Crop   The Pop Crop, aka Brit Pop Crop, was hugely popular in the mid to late nighties and it’s making a come-back. Set to take the hair care world by storm, this slightly ...

  Hylamide Hydra Density Mist   A summer super hero, Hydra Density Mist has the ability to charge the skin with moisture with an oil-free, shine-free, skin soothing formula. Hyaluronic Acid has be...