The Latest & Greatest
New Arrivals
New from Cra-Yon
The Greatest Hits Discovery Set
Discover the timeless charm of Cra-Yon’s The Greatest Hits Discovery Set—a curated collection of their most iconic scents, packed with character, confidence, and a dash of olfactory swagger.
Musgo Real
The Scent Collection is Back!
Test-drive the Musgo Real Scent Collection with this 4-piece, travel-friendly set. Filled with Portuguese charm and head-turning fragrances, this set makes the perfect gift for yourself, or that scent savvy friend.
ALLIES OF SKIN SPF
100% INVISIBLE SPF? WE'RE IN!
Meet The One by Allies of Skin - 100% transparent SPF 50 gel that disappears on skin but works overtime to protect it.
Discothèque
Heathens, Cowboys and The Santa Ana Winds
Discothèque Heathens, Cowboys and The Santa Ana Winds Eau de Parfum is our latest fragrance lust. A bold, warm blend of smoky woods, desert spice and dry heat. It's freedom in a bottle, wild and unapologetically addictive.
Brands
The latest insider info and male grooming guides from the experts
Read The Edit
Scalp Care: Why Your Hair’s Health Starts at the Root
If you think a great head of hair is all about the products you put on your strands, you’re missing the wood for the trees, or in this case, the roots for the hair. Here we breakdown the importance...
The Ordinary UV Filters SPF 45 Serum: A Gent’s Guide to SPF Without the White Cast
Stay sharp. Stay SPF’d. This is the kind of product you recommend to a friend and feel smug about afterwards. Proudly presenting The Ordinary UV Filters SPF 45 Serum.
The Father’s Day Gift Guide for Dads Who Deserve the Best
If anyone deserves to smell good, feel good, and look good, it’s the man who taught you how to ride a bike, tie your shoe laces, and to not take life too seriously.