Serums

Skincare Serums for Men

Serums for men are powerful skincare solutions designed to deliver fast, targeted results. These concentrated formulas are packed with active ingredients that penetrate deep into the skin, making them ideal for addressing specific skin concerns like ageing, uneven skin tone, dryness, breakouts or dullness. As an intensive treatment, serums work more effectively than regular moisturisers by focusing on high-performance results in a short amount of time.

Men’s skin can often benefit from the advanced care that serums provide, particularly for issues such as fine lines, dark spots, or dehydration. Whether you're looking for an anti-ageing serum, a hydrating boost, or something to brighten and even out your complexion, serums are the perfect solution to elevate your skincare routine.

Serums are lightweight, fast-absorbing, and should be applied after cleansing but before moisturising. This step ensures that the potent ingredients can penetrate deeply and work their magic without interference from heavier products. Key ingredients to look for in men’s serums include hyaluronic acid for hydration, vitamin C for brightening and combating environmental damage, and retinol for anti-ageing benefits.

Because serums are so concentrated, a little goes a long way. With regular use, they can dramatically improve your skin’s texture, tone, and overall appearance. Whether you're dealing with specific concerns or just want to enhance your daily grooming routine, serums for men offer an easy, effective way to achieve healthier-looking skin. Explore our range of mens serums to find the right formula for your skincare goals.

The Ordinary Hyaluronic Acid 2% + B5

From R$ 56,00 BRL

R$ 1,87 /ml

Horace Face Firming Gel | 30ml

R$ 168,00 BRL

R$ 5,60 /ml

NIOD Fractionated Eye Contour Concentrate

R$ 316,00 BRL

R$ 21,07 /ml

The Ordinary Skin Support Set

R$ 70,00 BRL

Horace Vitamin C + Glycolic Acid Serum

R$ 133,00 BRL

R$ 4,43 /ml

Niod Copper Amino Isolate Serum 3 - 30ml

NIOD Copper Amino Isolate Serum - CAIS 3 1:1

NIOD Copper Amino Isolate Serum CAIS - 3:1 | 30ml

R$ 443,00 BRL

R$ 14,77 /ml

Horace Serum Salicylic Acid 2% + Niacinamide 3%

R$ 133,00 BRL

R$ 4,43 /ml

The Ordinary Azelaic Acid Suspension 10% | Swatch

The Ordinary Azelaic Acid Suspension 10% | 30ml

R$ 71,00 BRL

R$ 2,37 /ml

Niod Multi Molecular Hyaluronic Complex (30ml)

NIOD Multi Molecular Hyaluronic Complex MMHC2 | 30ml

R$ 285,00 BRL

R$ 9,50 /ml

NIOD Modulating Glucosides

R$ 171,00 BRL

The Ordinary Multi-Peptide + HA Serum

From R$ 101,00 BRL

R$ 3,37 /ml

The Ordinary Super-Size Azelaic Acid Suspension 10% | Swatch

The Ordinary Super-Size Azelaic Acid Suspension 10% | 100ml

R$ 174,00 BRL

R$ 1,74 /ml

Allies of Skin Peptides & Antioxidants Firming Daily Treatment

Allies of Skin Peptides & Antioxidants Advanced Firming Daily Treatment

From R$ 209,00 BRL

R$ 15,04 /ml

The Ordinary Alpha Arbutin 2% + HA | Swatch

The Ordinary Super-Size Alpha Arbutin 2% + HA | 60ml

R$ 117,00 BRL

R$ 1,95 /ml

The Ordinary Alpha Arbutin 2% + HA | 30ml

R$ 67,00 BRL

R$ 2,23 /ml

The Ordinary Salicylic Acid 2% Anhydrous Solution

R$ 43,00 BRL

R$ 1,43 /ml

Horace Hyaluronic Acid + Panthenol Serum

R$ 133,00 BRL

R$ 4,43 /ml

NIOD Neck Elasticity Catalyst | 100ml Tube

R$ 537,00 BRL

R$ 5,37 /ml

The Ordinary Multi-Peptide + Copper Peptide 1% Serum

The Ordinary Multi-Peptide + Copper Peptides 1%

R$ 183,00 BRL

R$ 6,10 /ml

Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum | 15ml

R$ 455,00 BRL

R$ 30,33 /ml

The Ordinary Matrixyl 10% + HA

R$ 66,00 BRL

R$ 2,20 /ml

NIOD Copper Amino Isolate Lipid 1% | 15ml

R$ 474,00 BRL

R$ 31,60 /ml

NIOD Photography Fluid Opacity 8%

R$ 165,00 BRL

R$ 5,50 /ml

The Ordinary Marine Hyaluronics | 30ml

R$ 56,00 BRL

R$ 1,87 /ml

NIOD Lip Bio-Lipid Concentrate | 15ml

R$ 304,00 BRL

R$ 20,27 /ml

Medik8 Crystal Retinal 3 | 30ml

R$ 310,00 BRL

R$ 10,33 /ml

The Ordinary The Balance Set

R$ 162,00 BRL

Save R$ 76,00

NIOD Re: Pigment | 15ml

R$ 127,00 BRL R$ 203,00 BRL

R$ 8,47 /ml

Niod Copper Amino Isolate Serum 2:1 (15ml)

NIOD Copper Amino Isolate Serum - CAIS 3 1:1 | 15ml

R$ 291,00 BRL

R$ 19,40 /ml

Allies of Skin Multi Peptides & GF Advanced Lifting Serum

R$ 1.112,00 BRL

R$ 37,07 /ml

Horace Bio-Retinol + Argireline Peptide Serum

R$ 165,00 BRL

R$ 5,50 /ml

Medik8 Hydr8 B5™

From R$ 102,00 BRL

R$ 9,50 /ml

Anthony Wake-Up Call | 90ml

R$ 241,00 BRL

R$ 2,68 /ml

The Ordinary Retinal 0.2% Emulsion

R$ 97,00 BRL

R$ 6,47 /ml

The Ordinary Soothing & Barrier Support Serum

R$ 110,00 BRL

R$ 3,67 /ml

NIOD Photography Fluid Opacity 12%

R$ 152,00 BRL

R$ 5,07 /ml

The Ordinary Ascorbyl Glucoside Solution 12% | 30ml

R$ 90,00 BRL

R$ 3,00 /ml

NIOD Ethylated L-Ascorbic Acid 30% Network Night Serum | 30ml

R$ 234,00 BRL

R$ 7,80 /ml

Scandinavian Biolabs Bio Plixin Serum+ Female

Scandinavian Biolabs Bio Pilixin Serum+ Female

R$ 310,00 BRL

R$ 3,10 /ml

The Grey Recovery Face Serum | 30ml

R$ 537,00 BRL

R$ 17,90 /ml

Verso Lip Serum

R$ 348,00 BRL

Dr Dennis Gross Advanced Retinol + Ferulic Wrinkle Treatment

Dr. Dennis Gross Advanced Retinol + Ferulic Overnight Wrinkle Treatment | 30ml

R$ 556,00 BRL

R$ 18,53 /ml

Scandinavian Biolabs Bio Plixin Serum+ Men

Scandinavian Biolabs Bio Pilixin Serum+ Men

R$ 310,00 BRL

R$ 3,10 /ml

Dr. Dennis Gross Advanced Retinol + Ferulic Texture Renewal Serum | 30ml

R$ 481,00 BRL

R$ 16,03 /ml

Allies of Skin Mandelic Pigmentation Corrector Night Serum

From R$ 196,00 BRL

R$ 24,50 /ml

Medik8 Crystal Retinal 6 | 30ml

R$ 436,00 BRL

R$ 14,53 /ml

Medik8 Crystal Retinal 10 | 30ml

R$ 563,00 BRL

R$ 18,77 /ml

Sold out

Medik8 C-Tetra™

From R$ 89,00 BRL

R$ 8,23 /ml

Notify me when available

Sold out

Endocare - C Ferulic EDAFENCE Serum | 30ml

R$ 291,00 BRL R$ 348,00 BRL

Notify me when available

Sold out

Germaine de Capuccini Timexpert Radiance C+ Glow Force Mask

R$ 95,00 BRL

Notify me when available

most common questions:

What if my purchase isn't right for me? Can I return it?

We want you to make the most out of your purchase so, if it's not right for you please get in-touch. Some products are only returnable in saleable condition, therefore, if you have purchased any product and used it we can't offer a refund or an exchange. Only goods in saleable condition may be returned. The reason for this is the health and safety legislation involved in the use of cosmetics.

Where's my order?

We always aim to get your goods out to you as soon as possible. If you place your order before 4pm (BST) Mon-Fri, we'll ship it that very same day. Orders processed after this time will be shipped on the next available working day. You can track your order by logging into your account and selecting 'Track My Order.' This will provide the most up-to-date information on the progress of your order. Please allow up-to 5 working days for your order to arrive.

My payment has been declined, why?

This may be because:

- Your bank has declined the payment; or

- You entered the incorrect information when you placed your order.

Your first action should be to contact your bank to rule out any issues at their end.

When should I expect to receive my order?

Standard UK delivery is offered free of charge for all orders over £25.00. 5 working days should be allowed for your parcel to arrive, although it's usually much faster.

I don't understand how to use my products, can you help?

Of course, we're always on hand to help, day or night. For immediate advice call us on (+44) 01483 600 469, we'll happily talk you through it.

My order arrived damaged, what should I do?

Apologies, We make every effort to pack your goods securely. Please return it to us as soon as possible. We'll happily replace it.